The concept of the image is best understood in relation to its ‘mom observational’ qualities and the system of visual images . By using certain signs, ads are able to persuade the reader by instilling certain dominant ideological notions which are expected to be accepted.
How the two unrelated images of a tree riding a bicycle can be best defined is by the clear contrast to the city backdrop as the reader can identify the relationship between non-polluting bicycles resulting in less emissions resulting in a cleaner environment.
The relationship between the objects helps identify the meaning. By the city ignoring the tree is like humans ignoring the environment.
Being sympathetic to the tree’s personal challenge constructs an individual’s own ideas about the need to protect the environment.
How the two unrelated images of a tree riding a bicycle can be best defined is by the clear contrast to the city backdrop as the reader can identify the relationship between non-polluting bicycles resulting in less emissions resulting in a cleaner environment.
The relationship between the objects helps identify the meaning. By the city ignoring the tree is like humans ignoring the environment.
Being sympathetic to the tree’s personal challenge constructs an individual’s own ideas about the need to protect the environment.
The ad is a response to a USA nationwide campaign, “SAVE WATER, SAVE LIFE”. The ad uses negative space and color to create a powerful, metaphorical message. The ad shows a cropped fishbowl containing a goldfish with a leaking tap extending from the bowl.
In the negative space to the right of the fishbowl is the message in capital letters, “SAVE WATER, SAVE LIFE”. The use of negative space and the simple typeface creates a clean, concise and simple message which also carries a degree of strength.
In the negative space to the right of the fishbowl is the message in capital letters, “SAVE WATER, SAVE LIFE”. The use of negative space and the simple typeface creates a clean, concise and simple message which also carries a degree of strength.
This ad can be interpreted in several ways, but essentially states that conservation and care of our Earth’s water supply is crucial for survival and well-being of all forms of life.
It sends a message to the reader about the importance of allocating water efficiently throughout the world, and sanitizing it for the well-being of both the environment, the preservation of the earth itself, and the health of people all around the world which was noted in Big Ideas by, “Meanings are created by and within abstract ‘systems’ or ‘structures’…” .
It sends a message to the reader about the importance of allocating water efficiently throughout the world, and sanitizing it for the well-being of both the environment, the preservation of the earth itself, and the health of people all around the world which was noted in Big Ideas by, “Meanings are created by and within abstract ‘systems’ or ‘structures’…” .
This specific ad shows a tap dripping water from the fishbowl, slowly draining away from the container that is preserving a life form; the goldfish. Another strength of the ad is the use or limited use of colour. The entire ad is in grey scale, and while 3-dimensional, fairly simple.
The emphasis comes with the bright orange fish, the life form of the image.
This places the emphasis on the fish in the consumed positive space, while the reader’s eyes move onto the simple phrase in the negative space.
The emphasis comes with the bright orange fish, the life form of the image.
This places the emphasis on the fish in the consumed positive space, while the reader’s eyes move onto the simple phrase in the negative space.
With this ad, I removed the key message and the leaking tap and replaced it with a bottle of Evian water and the message, “no compromise”.
By removing the framework, this ad has gone from an important message about saving water and protecting the environment to now simply being a promotional tactic for Evian that wants to say that no simple water compares to a bottle of Evian water.
By removing the framework, this ad has gone from an important message about saving water and protecting the environment to now simply being a promotional tactic for Evian that wants to say that no simple water compares to a bottle of Evian water.
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