I hear this question a lot. The answer is, you don’t ‘need’ social media, just like you don’t need customer service representatives. You should want social media because you care about your community and the people who support your business. Social media is a great way to show your willingness to engage with and listen to your supporters.
What am I supposed to say in my posts?
Everybody cares about your expertise and what you can bring to the conversation. Social media is all about constructively giving back to your community. What should people know about your field? Why are you the person they should listen to? Social media not about mindless self-promotion. Be interesting and selfless.
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